{"id":8198,"date":"2025-11-19T12:35:10","date_gmt":"2025-11-19T12:35:10","guid":{"rendered":"https:\/\/ismartdevelopments.com\/?p=8198"},"modified":"2025-11-19T12:45:29","modified_gmt":"2025-11-19T12:45:29","slug":"our-why-the-story-behind-ismart-and-why-we-believe-light-can-change-lives","status":"publish","type":"post","link":"https:\/\/ismartdevelopments.com\/our-why-the-story-behind-ismart-and-why-we-believe-light-can-change-lives\/","title":{"rendered":"Our Why: The Story Behind iSMART and Why We Believe Light Can Change Lives"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8198\" class=\"elementor elementor-8198\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4176c6c2 e-flex e-con-boxed e-con e-parent\" data-id=\"4176c6c2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34c84ff3 elementor-widget elementor-widget-text-editor\" data-id=\"34c84ff3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p dir=\"auto\"><strong>Meet the Founder of iSMART, Sue D&#8217;Arcy on our latest Q&amp;A:\u00a0<\/strong><\/p>\n<p dir=\"auto\"><strong> From a chance discovery in hospital cancer wards to safe, clinical-grade devices you can use at home \u2013 the personal mission that\u2019s been driving us for over 25 years.<\/strong><\/p>\n<p><strong>Q1. Sue, can you tell us a little about your background and your earlier days working with light therapy?<\/strong><\/p>\n<p>My background is in biochemistry, and I also hold an MBA. I\u2019ve been working with LED technology for around 25 years now, starting out with the professional models that were used in hospitals and doctors\u2019 clinics.<\/p>\n<p>I love telling the story of how light therapy was first discovered for skin rejuvenation, it wasn\u2019t even what it was originally intended for! LED therapy was initially used in hospitals to treat non-melanoma skin cancers. Doctors noticed that the skin surrounding the treated area was also improving, it looked healthier, smoother, more youthful. That observation led to the very first study on LED therapy for skin rejuvenation, which showed incredible results. Since then, LED has continued to grow in the medical field, becoming one of the most exciting areas of non-invasive treatment.<\/p>\n<p><strong>Q2. What was the core mission or the \u201cproblem you wanted to solve\u201d when you started iSMART?<\/strong><\/p>\n<p>I\u2019ve always been a huge advocate for light therapy because I\u2019ve seen firsthand the amazing transformations it can bring. The results we saw in clinical trials with the professional-grade models were truly life-changing for some people.<\/p>\n<p>But I also knew that this technology shouldn\u2019t be limited to clinics or hospitals. I wanted to make LED therapy, or photobiomodulation, more accessible, without compromising on the clinical standards or safety that define a doctor-led treatment. LED therapy is so versatile and safe, and I wanted more people to be able to experience its healing and rejuvenating benefits in their own homes.<\/p>\n<p>At that time, LED for home use was still developing. Our mission with iSMART was clear: to create scientifically proven, safe, accessible LED therapies that empower people, whether professionals or at-home users, to take control of their skin health, wellness, and confidence.<\/p>\n<p><strong>Q3. Why do you personally believe so much in light therapy as a treatment?<\/strong><\/p>\n<p>For me, it\u2019s the perfect combination of being effective, non-invasive, and gentle. There\u2019s no downtime, no pain, no harsh side effects; just real, visible results.<\/p>\n<p>From a scientific point of view, when you get the wavelength, intensity, and protocol right, your cells respond beautifully. They renew, repair, and rejuvenate. But what really inspires me is seeing how it helps people, not just in how they look, but how they feel.<\/p>\n<p>Too often, the first treatments people turn to can be invasive, painful, or come with unwanted side effects. LED offers a safe and effective alternative. For example, our LED glove, which has been cleared for the treatment of dermatitis, can calm inflammation and irritation and strengthen the skin barrier, all without the downsides of steroid creams. It\u2019s helping people heal from the inside out, which is what light therapy is really about.<\/p>\n<p><strong>Q4. How do your company values reflect this belief and shape your approach to product development?<\/strong><\/p>\n<p>From day one, I wanted iSMART products to truly <em>work<\/em>; to make people feel better, inside and out. But that also meant ensuring they could stand up to the highest levels of scrutiny for safety and efficacy. I personally believe it\u2019s unacceptable for health and wellness products to go to market without rigorous testing.<\/p>\n<p>That\u2019s why it was so important for us to become an ISO 13485-certified company. It keeps us accountable and ensures we\u2019re always delivering the highest-quality, safest products possible.<\/p>\n<p>Our values really drive everything we do:<\/p>\n<ul>\n<li><strong>Innovation<\/strong> \u2013 we never stop pushing boundaries to see what\u2019s next.<\/li>\n<li><strong>Quality<\/strong> \u2013 every device reflects our commitment to excellence and safety.<\/li>\n<li><strong>Collaboration<\/strong> \u2013 we love working with partners and sharing our success.<\/li>\n<li><strong>Sustainability<\/strong> \u2013 we\u2019re conscious of how we design and manufacture.<\/li>\n<li><strong>Empowerment<\/strong> \u2013 we want people to feel confident and in control of their wellbeing.<\/li>\n<\/ul>\n<p>And we\u2019re still just scratching the surface of what LED can do for the human body \u2014 that\u2019s what keeps me inspired every day.<\/p>\n<p><strong>Q6. As LED therapy becomes more well-known, what challenges does iSMART face?<\/strong><\/p>\n<p>Our biggest challenge is that the market still isn\u2019t as regulated as it should be. We put an enormous amount of time and care into our research, development and regulatory compliance which is why our devices continue to perform so well globally. But not all devices are created equal, and that\u2019s something we\u2019re passionate about educating people on.<\/p>\n<p>We want consumers, and professionals, to really understand what makes good LED therapy: things like correct wavelengths, dosing, and safety standards. Without proper design and validation, light therapy can be misunderstood or even dismissed, which is such a shame. So we\u2019ve made education and scientific integrity a core part of who we are.<\/p>\n<p>We are also committed to campaigning with the regulatory groups to make sure that there is more control of the LED marketplace with only safe and properly regulated devices being brought to market.<\/p>\n<p><strong>Q7. Looking ahead, what excites you about the future of light therapy and iSMART\u2019s role in it?<\/strong><\/p>\n<p>Honestly, so much! Light therapy is no longer just about skin rejuvenation, we\u2019re seeing it used for pain relief, inflammation, wound healing, and even in broader wellness routines. People are discovering how powerful it can be for overall health and vitality, and that\u2019s really exciting to me.<\/p>\n<p>We\u2019re also committed to making LED therapy more accessible at home, so anyone can benefit from it, not just those who visit clinics. And as we innovate, we\u2019re also focused on doing things sustainably; creating products that are both effective and kind to the planet.<\/p>\n<p>Collaboration is another big one for us. Working with brands and experts around the world allows us to share knowledge and bring trusted, science-backed solutions to more people.<\/p>\n<p>At iSMART, we want to stay at the forefront of LED technology, not just leading innovation, but helping redefine what skincare, health, and wellness can look like for everyone.<\/p>\n<p>\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Meet the Founder of iSMART, Sue D&#8217;Arcy on our latest Q&amp;A:\u00a0 From a chance discovery in hospital cancer wards to safe, clinical-grade devices you can use at home \u2013 the personal mission that\u2019s been driving us for over 25 years. Q1. Sue, can you tell us a little about your background and your earlier days [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":8187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Q&amp;A with iSMART Founder: Sue D&#039;Arcy&#039;s Journey<\/title>\n<meta name=\"description\" content=\"From a chance discovery in hospital cancer wards to safe, clinical-grade devices you can use at home \u2013 the personal mission that\u2019s been driving us for over 25 years.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ismartdevelopments.com\/our-why-the-story-behind-ismart-and-why-we-believe-light-can-change-lives\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Q&amp;A with iSMART Founder: Sue D&#039;Arcy&#039;s Journey\" \/>\n<meta property=\"og:description\" content=\"From a chance discovery in hospital cancer wards to safe, clinical-grade devices you can use at home \u2013 the personal mission that\u2019s been driving us for over 25 years.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ismartdevelopments.com\/our-why-the-story-behind-ismart-and-why-we-believe-light-can-change-lives\/\" \/>\n<meta property=\"og:site_name\" content=\"iSMART Developments\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-19T12:35:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-19T12:45:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ismartdevelopments.com\/wp-content\/uploads\/2025\/11\/ismart-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Charlotte\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Charlotte\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ismartdevelopments.com\/our-why-the-story-behind-ismart-and-why-we-believe-light-can-change-lives\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ismartdevelopments.com\/our-why-the-story-behind-ismart-and-why-we-believe-light-can-change-lives\/\"},\"author\":{\"name\":\"Charlotte\",\"@id\":\"https:\/\/ismartdevelopments.com\/#\/schema\/person\/7936a980e8546b1df9bb00fe9017e5b0\"},\"headline\":\"Our Why: The Story Behind iSMART and Why We Believe Light Can Change Lives\",\"datePublished\":\"2025-11-19T12:35:10+00:00\",\"dateModified\":\"2025-11-19T12:45:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ismartdevelopments.com\/our-why-the-story-behind-ismart-and-why-we-believe-light-can-change-lives\/\"},\"wordCount\":1043,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/ismartdevelopments.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/ismartdevelopments.com\/our-why-the-story-behind-ismart-and-why-we-believe-light-can-change-lives\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ismartdevelopments.com\/wp-content\/uploads\/2025\/11\/ismart-scaled.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ismartdevelopments.com\/our-why-the-story-behind-ismart-and-why-we-believe-light-can-change-lives\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ismartdevelopments.com\/our-why-the-story-behind-ismart-and-why-we-believe-light-can-change-lives\/\",\"url\":\"https:\/\/ismartdevelopments.com\/our-why-the-story-behind-ismart-and-why-we-believe-light-can-change-lives\/\",\"name\":\"Q&A with iSMART Founder: Sue D'Arcy's Journey\",\"isPartOf\":{\"@id\":\"https:\/\/ismartdevelopments.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ismartdevelopments.com\/our-why-the-story-behind-ismart-and-why-we-believe-light-can-change-lives\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ismartdevelopments.com\/our-why-the-story-behind-ismart-and-why-we-believe-light-can-change-lives\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ismartdevelopments.com\/wp-content\/uploads\/2025\/11\/ismart-scaled.jpg\",\"datePublished\":\"2025-11-19T12:35:10+00:00\",\"dateModified\":\"2025-11-19T12:45:29+00:00\",\"description\":\"From a chance discovery in hospital cancer wards to safe, clinical-grade devices you can use at home \u2013 the personal mission that\u2019s been driving us for over 25 years.\",\"breadcrumb\":{\"@id\":\"https:\/\/ismartdevelopments.com\/our-why-the-story-behind-ismart-and-why-we-believe-light-can-change-lives\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ismartdevelopments.com\/our-why-the-story-behind-ismart-and-why-we-believe-light-can-change-lives\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/ismartdevelopments.com\/our-why-the-story-behind-ismart-and-why-we-believe-light-can-change-lives\/#primaryimage\",\"url\":\"https:\/\/ismartdevelopments.com\/wp-content\/uploads\/2025\/11\/ismart-scaled.jpg\",\"contentUrl\":\"https:\/\/ismartdevelopments.com\/wp-content\/uploads\/2025\/11\/ismart-scaled.jpg\",\"width\":2560,\"height\":1810},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ismartdevelopments.com\/our-why-the-story-behind-ismart-and-why-we-believe-light-can-change-lives\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ismartdevelopments.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Our Why: The Story Behind iSMART and Why We Believe Light Can Change Lives\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ismartdevelopments.com\/#website\",\"url\":\"https:\/\/ismartdevelopments.com\/\",\"name\":\"iSMART Developments\",\"description\":\"iSMART Developments\",\"publisher\":{\"@id\":\"https:\/\/ismartdevelopments.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ismartdevelopments.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ismartdevelopments.com\/#organization\",\"name\":\"iSMART Developments\",\"url\":\"https:\/\/ismartdevelopments.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/ismartdevelopments.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ismartdevelopments.com\/wp-content\/uploads\/2025\/01\/ismart-developments.png\",\"contentUrl\":\"https:\/\/ismartdevelopments.com\/wp-content\/uploads\/2025\/01\/ismart-developments.png\",\"width\":205,\"height\":70,\"caption\":\"iSMART Developments\"},\"image\":{\"@id\":\"https:\/\/ismartdevelopments.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/i-smart-developments\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ismartdevelopments.com\/#\/schema\/person\/7936a980e8546b1df9bb00fe9017e5b0\",\"name\":\"Charlotte\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/ismartdevelopments.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/50c56f77c03f4a773c746e7921a5948f12372e4defb245d66c7f2b653f6423ec?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/50c56f77c03f4a773c746e7921a5948f12372e4defb245d66c7f2b653f6423ec?s=96&d=mm&r=g\",\"caption\":\"Charlotte\"},\"url\":\"https:\/\/ismartdevelopments.com\/author\/charlotte\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Q&A with iSMART Founder: Sue D'Arcy's Journey","description":"From a chance discovery in hospital cancer wards to safe, clinical-grade devices you can use at home \u2013 the personal mission that\u2019s been driving us for over 25 years.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ismartdevelopments.com\/our-why-the-story-behind-ismart-and-why-we-believe-light-can-change-lives\/","og_locale":"en_GB","og_type":"article","og_title":"Q&A with iSMART Founder: Sue D'Arcy's Journey","og_description":"From a chance discovery in hospital cancer wards to safe, clinical-grade devices you can use at home \u2013 the personal mission that\u2019s been driving us for over 25 years.","og_url":"https:\/\/ismartdevelopments.com\/our-why-the-story-behind-ismart-and-why-we-believe-light-can-change-lives\/","og_site_name":"iSMART Developments","article_published_time":"2025-11-19T12:35:10+00:00","article_modified_time":"2025-11-19T12:45:29+00:00","og_image":[{"width":2560,"height":1810,"url":"https:\/\/ismartdevelopments.com\/wp-content\/uploads\/2025\/11\/ismart-scaled.jpg","type":"image\/jpeg"}],"author":"Charlotte","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Charlotte","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ismartdevelopments.com\/our-why-the-story-behind-ismart-and-why-we-believe-light-can-change-lives\/#article","isPartOf":{"@id":"https:\/\/ismartdevelopments.com\/our-why-the-story-behind-ismart-and-why-we-believe-light-can-change-lives\/"},"author":{"name":"Charlotte","@id":"https:\/\/ismartdevelopments.com\/#\/schema\/person\/7936a980e8546b1df9bb00fe9017e5b0"},"headline":"Our Why: The Story Behind iSMART and Why We Believe Light Can Change Lives","datePublished":"2025-11-19T12:35:10+00:00","dateModified":"2025-11-19T12:45:29+00:00","mainEntityOfPage":{"@id":"https:\/\/ismartdevelopments.com\/our-why-the-story-behind-ismart-and-why-we-believe-light-can-change-lives\/"},"wordCount":1043,"commentCount":0,"publisher":{"@id":"https:\/\/ismartdevelopments.com\/#organization"},"image":{"@id":"https:\/\/ismartdevelopments.com\/our-why-the-story-behind-ismart-and-why-we-believe-light-can-change-lives\/#primaryimage"},"thumbnailUrl":"https:\/\/ismartdevelopments.com\/wp-content\/uploads\/2025\/11\/ismart-scaled.jpg","articleSection":["News"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ismartdevelopments.com\/our-why-the-story-behind-ismart-and-why-we-believe-light-can-change-lives\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ismartdevelopments.com\/our-why-the-story-behind-ismart-and-why-we-believe-light-can-change-lives\/","url":"https:\/\/ismartdevelopments.com\/our-why-the-story-behind-ismart-and-why-we-believe-light-can-change-lives\/","name":"Q&A with iSMART Founder: Sue D'Arcy's Journey","isPartOf":{"@id":"https:\/\/ismartdevelopments.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ismartdevelopments.com\/our-why-the-story-behind-ismart-and-why-we-believe-light-can-change-lives\/#primaryimage"},"image":{"@id":"https:\/\/ismartdevelopments.com\/our-why-the-story-behind-ismart-and-why-we-believe-light-can-change-lives\/#primaryimage"},"thumbnailUrl":"https:\/\/ismartdevelopments.com\/wp-content\/uploads\/2025\/11\/ismart-scaled.jpg","datePublished":"2025-11-19T12:35:10+00:00","dateModified":"2025-11-19T12:45:29+00:00","description":"From a chance discovery in hospital cancer wards to safe, clinical-grade devices you can use at home \u2013 the personal mission that\u2019s been driving us for over 25 years.","breadcrumb":{"@id":"https:\/\/ismartdevelopments.com\/our-why-the-story-behind-ismart-and-why-we-believe-light-can-change-lives\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ismartdevelopments.com\/our-why-the-story-behind-ismart-and-why-we-believe-light-can-change-lives\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/ismartdevelopments.com\/our-why-the-story-behind-ismart-and-why-we-believe-light-can-change-lives\/#primaryimage","url":"https:\/\/ismartdevelopments.com\/wp-content\/uploads\/2025\/11\/ismart-scaled.jpg","contentUrl":"https:\/\/ismartdevelopments.com\/wp-content\/uploads\/2025\/11\/ismart-scaled.jpg","width":2560,"height":1810},{"@type":"BreadcrumbList","@id":"https:\/\/ismartdevelopments.com\/our-why-the-story-behind-ismart-and-why-we-believe-light-can-change-lives\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ismartdevelopments.com\/"},{"@type":"ListItem","position":2,"name":"Our Why: The Story Behind iSMART and Why We Believe Light Can Change Lives"}]},{"@type":"WebSite","@id":"https:\/\/ismartdevelopments.com\/#website","url":"https:\/\/ismartdevelopments.com\/","name":"iSMART Developments","description":"iSMART Developments","publisher":{"@id":"https:\/\/ismartdevelopments.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ismartdevelopments.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/ismartdevelopments.com\/#organization","name":"iSMART Developments","url":"https:\/\/ismartdevelopments.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/ismartdevelopments.com\/#\/schema\/logo\/image\/","url":"https:\/\/ismartdevelopments.com\/wp-content\/uploads\/2025\/01\/ismart-developments.png","contentUrl":"https:\/\/ismartdevelopments.com\/wp-content\/uploads\/2025\/01\/ismart-developments.png","width":205,"height":70,"caption":"iSMART Developments"},"image":{"@id":"https:\/\/ismartdevelopments.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/i-smart-developments"]},{"@type":"Person","@id":"https:\/\/ismartdevelopments.com\/#\/schema\/person\/7936a980e8546b1df9bb00fe9017e5b0","name":"Charlotte","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/ismartdevelopments.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/50c56f77c03f4a773c746e7921a5948f12372e4defb245d66c7f2b653f6423ec?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/50c56f77c03f4a773c746e7921a5948f12372e4defb245d66c7f2b653f6423ec?s=96&d=mm&r=g","caption":"Charlotte"},"url":"https:\/\/ismartdevelopments.com\/author\/charlotte\/"}]}},"_links":{"self":[{"href":"https:\/\/ismartdevelopments.com\/wp-json\/wp\/v2\/posts\/8198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ismartdevelopments.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ismartdevelopments.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ismartdevelopments.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/ismartdevelopments.com\/wp-json\/wp\/v2\/comments?post=8198"}],"version-history":[{"count":6,"href":"https:\/\/ismartdevelopments.com\/wp-json\/wp\/v2\/posts\/8198\/revisions"}],"predecessor-version":[{"id":8204,"href":"https:\/\/ismartdevelopments.com\/wp-json\/wp\/v2\/posts\/8198\/revisions\/8204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ismartdevelopments.com\/wp-json\/wp\/v2\/media\/8187"}],"wp:attachment":[{"href":"https:\/\/ismartdevelopments.com\/wp-json\/wp\/v2\/media?parent=8198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ismartdevelopments.com\/wp-json\/wp\/v2\/categories?post=8198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ismartdevelopments.com\/wp-json\/wp\/v2\/tags?post=8198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}